Privacy Policy

This Privacy Policy describes how MooRakshak ("we," "us," or "our") collects, uses, processes, stores, and shares your information when you use our website and associated Services. We are committed to protecting your privacy and handling your data transparently and securely, in compliance with applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) when it comes into full effect, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules) (as amended or replaced from time to time).

1. Introduction

MooRakshak is dedicated to providing climate-smart dairying solutions by optimizing livestock nutrition and facilitating methane emission reduction. To deliver these Services effectively, we collect and use certain information. This policy explains our practices regarding your data, your rights concerning that data, and how we protect it.

• 1A. Definitions
• “Personal Data” means any data about an individual who is identifiable by or in relation to such data.
• “Sensitive Personal Data” includes data such as financial, biometric, or health-related information.
• “Data Principal” refers to the individual to whom the personal data relates.
• “Services” refers to the MooRakshak platform, including its features, tools, and mobile applications.

2. Information We Collect

We collect various types of information to provide, maintain, and improve our Services:

Personal Data / Personal Identification Information:

• Name
• Contact information (email address, phone number, physical address, PIN code)
• Login credentials (username, password, hashed passwords)
• Farmer-specific identification details (e.g., farm ID, unique farmer code, government-issued IDs if necessary for specific programs like carbon credits, with explicit consent).

Sensitive Personal Data (as defined by Indian law, if applicable):

• Financial information (e.g., bank account details for carbon credit payments, if applicable and with explicit consent).
• Biometric data (if 'MooScan' or similar features involving unique animal identification using imaging are implemented, collected with explicit consent).

Animal and Farm Data:

• Individual animal details (breed, age, body weight, health status, reproductive status, lactation phase, milk yield, feed intake, feed composition).
• Farm size, type of operation, and geographical location (GPS coordinates if collected via app, or user-provided).
• Methane emission data (measured or estimated through our tools, and associated metadata).
• Other farm management data relevant to our services (e.g., feed inventory, cost data etc).

Usage Data:

• Information about how you access and use the Services (e.g., pages visited, features used, time spent on the site, clicks).
• IP address, browser type, operating system, device type, screen resolution.
• Device information (device ID, mobile network information, unique device identifiers).

Communication Data:

• Content of communications with us (e.g., support inquiries, feedback, survey responses).

3. How We Collect Information

We collect information through various methods:

Directly from You:

When you register for an account, create a profile, input animal or farm data, upload documents, contact customer support, participate in surveys, or use interactive features of the Services.

Automated Technologies:

Through cookies, web beacons, log files, and other tracking technologies as you navigate and interact with our Services. This helps us understand user behavior, improve user experience, and for analytics.

From Third Parties (if applicable):

With your explicit consent, we may receive information from partners (e.g., carbon credit agencies, agricultural cooperatives, financial institutions) that interact with or are integrated with our Services. Any such data will be handled in accordance with this policy and relevant agreements.

4. Purpose of Data Collection and Usage

We collect and use your information for the following specific and lawful purposes:

4.1 To Provide and Maintain Services: To operate MooRakshak platform, create and manage your account, provide access to features like precision nutrition planning (MooScore, MooBalance, MooBlend), facilitate methane monitoring and reporting (MooTrace), and enable precision livestock management (MooScan, MooSphere).
4.2 To Improve and Personalize Services: To understand how users interact with our platform, analyze usage patterns, troubleshoot technical issues, develop new features or improve existing ones, and customize your experience (e.g., tailoring recommendations).
4.3 For Communication: To send you service-related communications (e.g., account verification, technical notices, security alerts, updates to our Terms or Privacy Policy), and with your consent, send promotional and marketing communications about our Services or relevant third-party offerings.
4.4 For Research and Development: To conduct internal research, analytics, and studies to advance climate-smart dairying practices, optimize our algorithms, and develop new technologies. This may involve using anonymized or aggregated data.
4.5 For Carbon Credit Generation (if applicable): To collect, process, analyze, and verify methane emission data and related farm practices to facilitate the generation, tracking, and monetization of carbon credits for eligible farmers participating in our programs. This may involve sharing necessary data (often aggregated or anonymized, or specific data with explicit consent) with certified carbon credit agencies or auditors.
4.6 To Ensure Security: To protect the integrity and security of our Services, detect and prevent fraud, unauthorized access, and other malicious activities.

For Legal Compliance:

To comply with applicable laws, regulations, judicial orders, government requests, and legal processes.

For Business Operations:

For internal administrative purposes such as accounting, auditing, and other legitimate business interests.

5. Data Sharing and Disclosure

We may share your information in the following circumstances and with strict adherence to data protection principles:

With Your Consent:

We may share your information with third parties when we have your explicit, informed, and specific consent to do so.

With Service Providers:

We may share data with trusted third-party service providers who perform services on our behalf (e.g., hosting, data storage, payment processing, data analytics, customer support, email delivery). These providers are contractually obligated to protect your data, maintain confidentiality, and only use it for the purposes we specify.

For Carbon Credit Programs:

If you participate in carbon credit programs, necessary data related to methane emissions, farm practices, and your identity (as required by the program and with your explicit consent) may be shared with certified carbon credit agencies, verification bodies, or carbon registries for the purpose of verification, issuance, and monetization of credits. We strive to share only the minimum data required and prioritize anonymization or aggregation where possible.

For Legal Reasons:

We may disclose your information if required to do so by law, regulation, judicial order, or in response to valid requests by public authorities (e.g., a court order, subpoena, or government agency).

Business Transfers:

In the event of a merger, acquisition, restructuring, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you of any such transfer and any changes to this Privacy Policy.

Aggregated or Anonymized Data:

We may share aggregated or de-identified information that cannot reasonably be used to identify you, for research, analytical, reporting, or marketing purposes without restriction. This type of data does not constitute personal data.

With Affiliates:

We may share your information with our affiliates or group companies for internal business purposes, consistent with this Privacy Policy.

We do not sell your personal data to third parties. This Privacy Policy does not apply to the practices of third-party websites, apps, or services that may be linked through our Services. We encourage you to review their privacy policies separately

6. Data Security

We implement appropriate technical, organizational, and physical security measures to protect your personal data from unauthorized access, alteration, disclosure, destruction, and loss. These measures include data encryption, access controls, secure coding practices, regular security audits, and staff training. While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. This means we will retain your data:

• As long as your account is active and necessary to provide Services to you.
• As long as it is reasonable to assume that the specified purpose for which personal data was collected is no longer being served.
• Until you withdraw your consent, unless retention is required under applicable law.
• To comply with our legal obligations, resolve disputes, and enforce our agreements.

8. Your Data Rights

In accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable laws, you, as a Data Principal, have the following rights regarding your personal data:

Right to Access and Information:

Request a summary of the personal data we process about you and the processing activities.

Right to Correction/Rectification:

Request correction of inaccurate or incomplete personal data.

Right to Erasure (Right to be Forgotten):

Request deletion of your personal data under certain conditions, such as when it is no longer necessary for the purposes for which it was collected or if you withdraw consent and no other legal basis for processing exists.

Right to Grievance Redressal:

The right to address any grievance with us.

Right to Nominate:

The right to nominate another individual who shall exercise your rights in the event of your death or incapacity.

Right to Withdraw Consent:

Where we rely on your consent to process your data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us using the contact details provided below. We will respond within 30 days or as otherwise prescribed under applicable law to your request in accordance with applicable law within the stipulated timeframe.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixels) to track activity on our Services and hold certain information. Cookies are small data files placed on your device. We use them for:

Essential Functionality:

To make our website work properly (e.g., logging in, maintaining session).

Performance and Analytics:

To collect information about how you use our Services (e.g., pages visited, time spent, errors encountered) to improve performance and user experience.

Personalization:

To remember your preferences and settings.

Marketing and Advertising:

To deliver relevant content and advertisements.

We also display a cookie banner when you first access our Services, giving you the option to manage preferences in accordance with applicable law. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

10. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18 without verifiable parental consent, we will take steps to remove that information from our servers. In particular, we will refrain from undertaking any processing that is likely to have a detrimental effect on the well-being of a child, and tracking, monitoring the behavior of, or directing targeted advertisements at children.

11. Changes to this Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Updated and Effective as of" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

For more information on your legal relationship with MooRakshak, please refer to our Terms and Conditions.