Rooted in rural India, driven by science, built for productivity and climate resilience

Reimagining dairy economics for 80 million smallholder farmers

Our Story

MooRakshak was born in 2022 to solve a quiet paradox: India leads in milk, yet millions of small dairy farmers rely on guesswork. We offer solutions that honor traditional wisdom while delivering modern, measurable impact. We envision a future where nutrition meets intelligence, and dairying becomes not just productive, but planet-positive—where smallholder farmers become climate warriors, earning more by emitting less.

The name says it all

“Moo” the gentle voice of the cow.

“Rakshak” the Hindi word for protector.

Together, MooRakshak stands as the digital guardian of India’s dairy economy—protecting animal health, improving farmer incomes, and reducing climate harm, one ration at a time.
We’re proud to walk this path every day alongside farmers, community partners, and innovators in a united mission.

Join the Moo-vement—where every ration counts, and every cattle leads change.

Left
logo

Our Mission

Feed smarter. Emit less. Earn more. Our mission is to equip every farmer with the science, tools, and insights to unlock milk value, cut methane, and reclaim control over their livelihoods.

logo

Our Vision

A future where data flows to the dairy shed, where cattle thrive on science, and where milk is not just nutrition—but dignity, income, and climate action.

Right

What We Do

MooRakshak brings precision, productivity, and planet-first thinking to every dairy farm. Here's how we make it happen

Cattle Registration

“Identity is the first step toward impact.”

Every animal deserves to be seen—and served—individually. MooRakshak creates a digital nutritional identity for each cow or buffalo by capturing key vitals.

  • Enable stage-wise nutrition and emissions mapping
  • Build data ownership for every farmer

Nutrition Recommender

“Feed smarter. Yield stronger.”

Our AI engine analyzes each animal’s needs and current feeding to deliver customized, least-cost feed plans - bridging tradition and modern science.

  • Identify deficiencies in energy, protein, and minerals
  • Boost milk productivity while cutting feed waste

Emission Tracker

“Measure methane. Monetize change.”

MooRakshak helps farmers track cattle methane emissions using feed and animal data, turning climate science into simple insights and connecting them to the carbon economy.

  • Estimate and Mitigate CH₄ emissions per animal
  • Prepare for carbon credit eligibility

Kisan Mart

“Custom nutrition. Local access.”

A curated e-commerce platform for MooRakshak’s feed premixes, tailored to each animal’s stage, breed, and productivity.

  • Customized blends for each stage of animal
  • Available through local SHGs, FPOs, and partner networks

Founders

logo
Samrat kaushik
Co-Founder and CEO
logo
Nidhi Gautam
Co-Founder and COO

Recognitions

logo

Among Top 10 Innovators selected by Confederation of Indian Industry (CII) in AGLIVE FACE Challenge

logo

2nd Winner at National Startup Summit conducted by Indian Chamber of Commerce and Invest India

logo

MooRakshak’s Story Published in Dainik Jagran

logo

Published as Top Social Tech Startup in CII Compendium

logo

MooRakshak’s Story Featured in DD Kisan

Watch Video
logo

Awarded as Top 50 Social Enterprises by Tata Social Enterprise Challenge and IIM Calcutta

logo

Represented India at GITEX Expand North Star, UAE

logo

Recognition from Senior dignitaries of ICAR – IVRI under RKVY - RAFTAAR

logo

Featured as Bharat Ke Innovators by YourStory and The Bharat Project

instWatch Video
logo

Featured as Top Emerging Startup of the year 2024 by HeadStart

logo

We’re building boldly from the barn up. If you’re purpose-driven, agri-tech curious, and ready to help farmers earn more by emitting less—let’s moo forward together.